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SEO - HTML Blog - Tutorial

We will from time to time attempt to include information we have found to be useful as a guide to Search Engine Optimization, beginning with basic HTML principals.



Friday, July 29, 2005

The Cause for Validation and Search Engine Optimization

This weblog intends to provide a wealth of knowledge on search engine optimizing, proper and formal HTML design, and the methods one should use to thoroughly test both websites and network documents. The methods herein primarily apply to public websites, but these techniques can be applied to intranets and internal networks as well; any search schema based on keywords and mainstream-styled search algorithms.

These lessons will provide insight on how to create search engine optimized documents from the beginning, as a default state. Barring that, existing pages can be modified to readily accept optimization, from an optimized code, images, and metadata basis. These lessons should function as a rough benchmark for proper coding and web design, and these standards should be applied to every website or network document which is required to be accessible by a search scheme.

It should be stressed that the most fundamental principle here is TESTING. Minor errors can snowball, cascading into unexpected problems throughout the scope of a website. The mere case of a missed period in a CSS document, for example, can ruin the layout of an entire website.

Why is Validation Important?

Validation can vastly reduce the occurrence of website crashes, hangs, or critical errors. A validated page is an acid-test for formal and professional code, and is thought to be preferentially chosen by both search engine robots and human editors. A poorly coded page which does not pass validation might cause errors in a search engine robot, and result in vast sections of the website being missed, or worse, the site failing to rank at all.

Pages occasionally can avoid validation if they are suitably specialized to require code which inherently does not validate. It is crucial that the web designer know why the page does not validate, and the implications thereof. In an era dominated by the indexing and quick location of information, validation standards must be strictly upheld if a business is to become competitive, or if documents are to stay relevant and avoid being lost into the ether.

The next post will detail the tools needed to effectively produce validated code, and introduce the techniques required to do so.


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Mission Statement

In a world dominated by the internet, design and compatibility are crucial to a company's success. Care must be taken to properly and formally code a webpage, so it works across the board on a variety of systems, and is still fully compatible with the latest search and information management technologies. This weblog will teach designers the fundamentals of such coding, including the crucial need for proper validation, the methods in which one can create code which requires less debugging after the fact, and the methods in which Search Engine Optimization can be used to promote the stature of a company within a page of otherwise nondescript search results.





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